Whim is not your ordinary online shop. Quality and creativity are put way above quantity, which has led to a petite but pleasant compilation of brands and objects. Whim wants to support small labels and emerging artists, with a focus on creativity and originality. You can find socks by Bonne Maison for example, or pompom hats by All Knitwear.
The pictures by Claudia Zalla – colourful, playful, sharp – only add to the fun: all objects live happily together in a world of cheeriness and splendour. Whim serves random objects of beauty, which will probably make your hand move to the ‘put in bag’ button … on a whim.