Kenta Matsushige – a 26-year-old fashion designer from Japan – is next in line to launch his collaboration with Petit Bateau. As the winner of the 2014 Grand Prix du Jury Première Vision at the Hyères Festival, he was able to revisit the identity of the iconic French brand.
Petit Bateau lets young, promising designers have a look at their basics, making way for offbeat, creative, unconventional reinterpretations.
According to the jury, Matsushige’s knack for timeless designs, his attention to details and the sense of modernity that all his garments convey was what they were looking for in the winner of the competition. He brought new life to heritage colours and fabrics, while still creating a simple and sophisticated collection. True to his precise, minimal style, he reworked the classic stripes by superimposing other prints and he looked to the kimono to redefine classic shapes and cuts.
The collection by Kenta Matsushige will be available in a selection of Petit Bateau stores worldwide as from tomorrow, April 1st, and will also be for sale at the Villa Noailles during the 30th Festival of Fashion and Photography in Hyères.