Baroness O.


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Wonderful Whites

Sleek, minimal, white shirts. That’s what in-grid is all about. Attention for detail, understated cool and a sculptural approach takes these basic pieces to another level.
Behind this new brand are two people – a graphic designer and a tailor – who have found each other on so many levels: in love, in aesthetics and in partnership. Their mutual love for design, art and principles made way for this idea; a business that is rooted in precision and a calm, minimalistic approach. What they wanted to design wasn’t clear from the start, but their obsession with detail, materials and modularity lead to their first sketches of white shirts.

The first drop of shirts will be up for sale very soon, and will be available at at the end of May. Plans for a second batch have already been made, so check out their instagram to stay up to date of new drops and releases.