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The resurrection of Fiorucci


The Italian denim brand Fiorucci is back! Get ready for a trip down memory lane.

Once Fiorucci, credited for inviting stretch denim, was the go to denim brand of the top glamour socialites of that time. Fiorucci was even nicknamed the 'daytime Studio 54' for its glitzy guests.

And now Fiorucci is back with a pop-up shop at Selfridges Londen, designed by the Parisian studio Bonsoir Paris. The installation is a major throwback to the heyday of Fiorucci, starring the iconic cherubs and Roman columns. The collection itself is a blast from the past as well, including logo bombers, dungarees, boilersuits and graphic t-shirts and jumpers.